‘Dish’ing the ‘Sky’
With DTH & CAS staking their claim, TV viewing will never be the same again!
After spending three years amidst controversies and debates, Conditional Access System (CAS) has finally caught wings. If all goes well, December 31st will see Set Top Boxes (STB) entering the television homes in the three metros, while the neighbourhood cablewalahs will be seen folding up their cable wires from the same localities. While CAS has almost arrived and there are lesser chances of any controversies stalling its implementation this time round, the third DTH player of India, Tata Sky has also launched its services and is aggressively wooing customers. Remember the launch ad, which has the local sweeper sweeping away tons of discarded DVD players, music systems & even spectacles? For the past few years, the territories of operation in the DTH space were well defined, DD was happy with the rural masses, while Zee’s Dish TV was busy luring the urban junta. But with the entry of Tata Sky, a 80:20 joint venture between Tata group and Star Network, the DTH space is getting crowded & hotter.
For complete IIPM Research & Publication Article, please click here...
Editor: Arindam Chaudhuri
Source: IIPM Publication
After spending three years amidst controversies and debates, Conditional Access System (CAS) has finally caught wings. If all goes well, December 31st will see Set Top Boxes (STB) entering the television homes in the three metros, while the neighbourhood cablewalahs will be seen folding up their cable wires from the same localities. While CAS has almost arrived and there are lesser chances of any controversies stalling its implementation this time round, the third DTH player of India, Tata Sky has also launched its services and is aggressively wooing customers. Remember the launch ad, which has the local sweeper sweeping away tons of discarded DVD players, music systems & even spectacles? For the past few years, the territories of operation in the DTH space were well defined, DD was happy with the rural masses, while Zee’s Dish TV was busy luring the urban junta. But with the entry of Tata Sky, a 80:20 joint venture between Tata group and Star Network, the DTH space is getting crowded & hotter.
For complete IIPM Research & Publication Article, please click here...
Editor: Arindam Chaudhuri
Source: IIPM Publication
posted by IIPM @ 3:16 AM
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