Visa: Only Visa Power, Go Get it.

BRAND : Visa

AGENCY : R.K Swamy/BBDO Advertising

BASELINE : Only Visa Power, Go Get it.

DESCRIPTION : Javed Jaffrey and Arshad Warsi are shopping in a departmental store. Suddenly, they hear Siddhu’s voice; he’s on television, talking about the Visa Clean Bol contest, where one can win packages for ICC Champion’s Trophy by using Visa credit cards. Both reach the counter to pay (obviously with their Visa cards!) and find Sidhu there, asking people to go “get it”!

4Ps TAKE : Although the ad grabs some amount of attention because of the strength of the star cast, the focus gets diluted. It’s the classic case of the brand value losing itself somewhere in the chatter – and in this case, the chatter is being done by the very talkative Sidhu. Result? No clear cut communication and a plot that appears to be overplayed. Too many cooks spoiling the broth? Possibly. This is no way to go get it!


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Source: IIPM Publication, Editor: Arindam Chaudhuri