IIPM - Aims

Friday, December 15, 2006

Sterlite Industries run by Anil Agarwal snapped up BALCO while IPCL was picked up by the Ambanis...

Interestingly, public sector companies account for 40% of market capitalisation. And these are family-run businesses that snap the up usually when they are privatised. Sterlite Industries run by Anil Agarwal snapped up BALCO while IPCL was picked up by the Ambanis. Families are also increasing their stakes in their group companies. For example, promoters of Grasim Industries Ltd. have increased their holdings in the company to 25.07% by second quarter of the current financial year from 20.38% in second quarter of the FY2001-02. The same holds true for Mahindra & Mahindra also, whose promoters holding have gone up to 23.06% from 22% during the same period. Quite clearly, the Indian business family is holding firm in the era of intense globalisation. For more information on IIPM Editorial Article, please click here...,

Source: IIPM, 4Ps, B&E

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The Publisher & Editor of Jammag Magazine, Rashmi Bansal could not be traced at her office at Prabhadevi or her residence at Navi Mumbai, for more information please click on the following links:

Monday, December 11, 2006

Kingfisher to add power its fleet!

All signs of Kingfisher Airlines going from strength to strength only gets more obvious by the day. The recent signing of a $300 million worth Memorandum of Understanding (MoU) by Vijay Mallya, Chairman and CEO, Kingfisher Airlines on November 21, with Pratt & Whitney (a United Technologies Corporation company) for engines to power Kingfisher’s new fleet of A330 aircrafts is the latest proof. The Pratt & Whitney engines would power Kingfisher's fleet of A320/A319s, ATR72s and A330s to ensure safer and more enjoyable travel experience for all the passengers.


To read more on IIPM Editorial Article, please click here...,

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Source: IIPM, 4Ps, B&E

Friday, November 10, 2006

Mozilla ‘Fires’ yet another ‘Fox’

Microsoft & Mozilla launch their latest browsers, presenting an update

Amidst the ceaseless confines of cyber space, zillions of battles are being fought day in and day out. Leading the hordes this October are Microsoft and The Mozilla Foundation, each unveiling new variants of the Internet Explorer (IE) and Firefox, respectively. So while version 7 of IE announced its arrival looking zingy and evolved, folks at Mountain View, California (Mozilla’s headquarters) churned out another marvel to add to their open source sheen, the Firefox Version 2.0. Old foes, just that now they’re with new armour. A global open source project, Mozilla’s Firefox 2.0 being most compatible and lucid in its make delivers a winner. Having been overhauled with quite a few anatomical changes since version 1 & 1.5, Firefox’s recent enhancements, amongst others, include a superior interface, form controls and its much famed browser tabs. Further, an in-built ‘web forgery’ (Mozilla’s personal take on anti-phishing) identification system marks its debut this season endowing it with security features with a much-needed impetus against phishing bluffs or forgerers! Even the IE springs a few surprises. Following a five year lull, version 7 of the Internet Explorer finds itself a reputation by a successful transformation from what is now the browsing Stone Age. Foremost amongst the firsts is IE’s cleaner looking interface followed by tabbed browsing, a first time appearance in any of the IE versions. There’s another button added to the familiar line up, the orange colour RSS feeds subscription icon. Also in the fray, like 2.0, is a phishing-blocker tool that sniff s every web page for all those offensive phishers. Infusing more vigour into the open source debate, Firefox 2.0 emerges the blue eyed boy owing purely to a forward thinking approach and friendly features. While with IE7, Microsoft appears to have moved on with anti-phishing, tabbed browsing et al, Mozilla has strengthened on its already existing machinery that earlier included the explorer’s newbies. While IE remains stringent, Fire- fox fits unassumingly to the user’s whims and fancies and therefore continues to deliver its promise to delight… For more information on IIPM Editorial Article, please click here...,

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Source: IIPM, B&E

Wednesday, October 04, 2006

Can Reliance rely on Dhoni?

Flamboyant cricketer M S Dhoni is, in all likelihood, set to be a part of the Reliance Mobile campaign’s star cast; the campaign is slated to be on air by the end of this month. Till now, it’s been officially confirmed that the new campaign – that’s going to aggressively target the entire length and breadth of India in the GSM telephony segment – will be a multi-starrer of sorts with film stars, cricketers and music stars. The buzz is that the campaign will showcase six big stars, in all. Cellular operators cashing on celebrity ambassadors is nothing new. Tendulkar has endorsed Airtel; Rahul Dravid signed up with Hutch; Kajol & Devgan for Tata Indicom and Abhishek Bachchan for Motorola... Created by Cartwheels, run by JWT’s former creative head, D Ramakrishna, Reliance’s GSM ambitions are finally all set to be rolled out on a grand scale.

For complete information on IIPM Editorial Article, please click here...

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Source: IIPM Publication

Some other IIPM Editorial Articles:

Thursday, September 21, 2006

‘Dish’ing the ‘Sky’

With DTH & CAS staking their claim, TV viewing will never be the same again!

After spending three years amidst controversies and debates, Conditional Access System (CAS) has finally caught wings. If all goes well, December 31st will see Set Top Boxes (STB) entering the television homes in the three metros, while the neighbourhood cablewalahs will be seen folding up their cable wires from the same localities. While CAS has almost arrived and there are lesser chances of any controversies stalling its implementation this time round, the third DTH player of India, Tata Sky has also launched its services and is aggressively wooing customers. Remember the launch ad, which has the local sweeper sweeping away tons of discarded DVD players, music systems & even spectacles? For the past few years, the territories of operation in the DTH space were well defined, DD was happy with the rural masses, while Zee’s Dish TV was busy luring the urban junta. But with the entry of Tata Sky, a 80:20 joint venture between Tata group and Star Network, the DTH space is getting crowded & hotter.

For complete IIPM Research & Publication Article, please click here...

Editor: Arindam Chaudhuri

Source: IIPM Publication

Monday, September 11, 2006

Desiree (IIPM Publication)

Motorcycle Chair 114,521 INR

Ok, after the perfect chair for a villain (Desirée, Business & Economy Issue 11 Aug-24 Aug), we didn’t think we would stumble across a zanier piece of furniture so soon. But, perhaps it is something about the killer wheel, which has inspired this motorcycle chair from Barmans Ltd. The comforting (oh yeah!) chair has got hot-red synthetic leather seats, a smashing printed eagle on the head rest, biker bags (to hold magazines?) and outrageously-real wheels pretending to be chair legs. Hey, why not throw in a free tattoo sitting, and a helmet too!


For complete IIPM Editorial Article, please click here...

Editor: Arindam Chaudhuri, Source: IIPM Publication



Other IIPM Articles:

Shiny Happy People!

The Cost of Capital: An International Comparison

Desiree: Villain Chair

Asger Jorn’s Oil Painting

A culture czar comes of age!

A Second Paradise

Iraq war kills one more...politically

Anil Dhirubhai Group

IIPM: Setting Benchmarks in the field of Education

Elections to be won & no promises to keep

It's not a matter of choice for Pepsi or Coke, it’s obligatory for survival...

India must counter Chinese expansions into Tibet and elsewhere

Revolution in the field of Education

Nepotism, groupism what else...

Wednesday, August 30, 2006

Visa: Only Visa Power, Go Get it.

BRAND : Visa

AGENCY : R.K Swamy/BBDO Advertising

BASELINE : Only Visa Power, Go Get it.

DESCRIPTION : Javed Jaffrey and Arshad Warsi are shopping in a departmental store. Suddenly, they hear Siddhu’s voice; he’s on television, talking about the Visa Clean Bol contest, where one can win packages for ICC Champion’s Trophy by using Visa credit cards. Both reach the counter to pay (obviously with their Visa cards!) and find Sidhu there, asking people to go “get it”!

4Ps TAKE : Although the ad grabs some amount of attention because of the strength of the star cast, the focus gets diluted. It’s the classic case of the brand value losing itself somewhere in the chatter – and in this case, the chatter is being done by the very talkative Sidhu. Result? No clear cut communication and a plot that appears to be overplayed. Too many cooks spoiling the broth? Possibly. This is no way to go get it!


For complete IIPM Editorial Article, please click here...

Source: IIPM Publication, Editor: Arindam Chaudhuri